Buyers have ‘£28.60’ in unclaimed loyalty points

Nine in ten British adults are members of a loyalty scheme but depart £1.3bn unclaimed, investigation exhibits


Close to 95pc of the British population hold a loyalty rewards card, but with an regular £28.60 of unused factors on each and every card, buyers are missing out on up to £1.3bn worth of financial savings, analysis suggests.

The research of two,000 British grownups by mentioned the cost savings produced last yr by British customers was £2.1bn, saving an common £46.90 each.

The survey also discovered that even though more girls participate in loyalty schemes than males, females were located to have fewer points on typical. Guys usually had balances of £35.90 on their reward cards, in contrast to £22.60 for females.

“Loyalty cards permit you to earn points and rewards on a wide range of goods and solutions – but unless of course you bear in mind to redeem them, they are pointless,” explained Claire Peate, at

“To avoid dropping the advantages accrued by means of these schemes, make sure that you read through the terms and situations very carefully, and in distinct seem for exclusions, expiry dates and methods in which you can get the maximum worth from your points.”

Earlier this month, we reported on ways clients of loyalty card schemes could use their points towards cheaper flights with easyJet, Virgin Atlantic and Monarch.

For illustration, on Virgin Atlantic flights, Tesco buyers can exchange £2.50 well worth of Clubcard vouchers (250 points) and earn 625 Virgin Atlantic Flying Club miles.

In spite of the perks of loyalty schemes, more and far more British shoppers are falling out of love with the reward cards .

In August, payment supplier WorldPay located that eight million customers made much less use of their loyalty cards than in the previous year.

One reason could be that the benefits just weren’t tempting adequate. One more element could be that individuals are increasingly turning to new kinds of buying rewards such as cashback managed on the web.

In a Agenciespoll of almost 1,500 people conducted a week earlier, the bulk of respondents reacted favourably to loyalty schemes. Forty-nine per cent of those who voted explained that they utilized their loyalty cards “usually”, even though 28pc stated they used theirs “sometimes”. Just more than 18pc explained that they did not have any loyalty cards at all.

Far more: One particular of Britain’s biggest “extreme couponers” saves around £150 a month employing coupons, loyalty cards and discount codes